鲁酒文化大模型建设正式启动

Group 1 - The "2025 Lu Liquor High-Quality Development Forum and Lu Liquor Classic Inheritance Brand Release" was held on January 15, 2026, in Jinan, marking the official launch of the Lu Liquor Cultural Model, which aims to be the first digital and intelligent cultural model in the liquor industry [1] - The Lu Liquor Cultural Model will systematically promote the protection, excavation, dissemination, and innovative transformation of Lu liquor culture through digital and intelligent means, injecting new momentum into the high-quality development of the core industry [1][2] - The construction of the Lu Liquor Cultural Model includes the establishment of a cultural gene bank, which will consist of five core databases: historical literature, brewing techniques, brand assets, production area ecology, and consumption scenarios, forming a complete "Lu Liquor Cultural Knowledge Brain" [1][2] Group 2 - The model will enable the transformation of static cultural information into a dynamic knowledge system through deep processing and knowledge extraction of vast cultural data, creating a Lu Liquor cultural knowledge graph [2] - The model will enhance cultural content creation by utilizing AIGC capabilities to automatically generate diverse cultural dissemination materials, significantly improving content creation efficiency and richness [2] - The construction of immersive cultural experience scenarios using digital twin and VR/AR technologies will allow users to remotely experience the brewing environment and interactively learn about brand history, greatly expanding the perception and dissemination of Lu liquor culture [2] Group 3 - The model aims to drive value creation and transformation upgrades in the industry by digitizing and modeling core cultural elements such as brewing techniques and flavor systems, providing data-driven decision support for process optimization and new product development [2] - The use of digital humans and intelligent marketing tools will deepen emotional connections with consumers, particularly younger demographics, enhancing brand loyalty and market competitiveness [3] - The establishment of digital archives for non-heritage brewing techniques and VR training systems will ensure the sustainable transmission of traditional skills, while a knowledge-sharing platform will promote collaboration among enterprises, enhancing the overall competitiveness of the Lu liquor industry [3]