今晚10点回应罗永浩！西贝遭遇生死劫，关店102家，公关副总裁离职，贾国龙说“争取活下来”

Core Viewpoint - Xibei has announced the closure of over 100 stores in China, which has sparked market attention and renewed a public dispute between its founder, Jia Guolong, and entrepreneur Luo Yonghao [1][2][3] Group 1: Store Closures - Xibei plans to close 102 stores, affecting approximately 4,000 employees, which represents about 30% of its total outlets [2][3][5] - The closures are concentrated in high-rent cities, with Shanghai having the most closures at 19, followed by Beijing (10), Shenzhen (8), and Guangzhou (5) [3][5] - The closure strategy includes various recommendations for different stores, such as "close," "early closure," "close upon contract expiration," and "discuss rent reduction" [3][5] Group 2: Company Response and Commitments - Jia Guolong has made three commitments regarding the aftermath of the closures: ensuring that departing employees receive their full wages, allowing customers to use or refund their stored value cards, and fulfilling New Year's Eve meal orders despite potential losses [3][5] - Jia has publicly clarified his personal asset situation, stating he has no other assets outside of Xibei and emphasizes his commitment to the brand [5] Group 3: Public Relations and Management Changes - Following the closure announcement, Xibei's public relations vice president, Song Xuan, announced his departure, citing personal development reasons and acknowledging the pressure he faced during recent events [5][9] - Jia Guolong defended Song Xuan, stating that all decisions were made by him and not influenced by external parties [9] Group 4: Background and Challenges - The recent turmoil for Xibei began with a controversy over the use of pre-prepared dishes, which led to a significant decline in customer trust and sales, with a reported 50% year-on-year drop in January 2026 [10][12] - Despite initial denials and a strong response to the allegations, Xibei's management later softened their stance, issuing apologies and implementing measures to regain customer confidence [10][11]