近5000种“粤字号”土特产借高速路网走向全国

Core Viewpoint - The initiative to establish "Assist Farmers Stations" at highway service areas in Guangdong aims to promote nearly 5,000 local agricultural products nationwide, with a projected consumption assistance amount exceeding 166 million yuan by 2025 [1][3]. Group 1: Initiative and Impact - The "Assist Farmers Stations" were launched at the Wayaogang service area on the Guangsha Highway, facilitating the distribution of local products across the country [1]. - The initiative is part of a broader strategy to enhance rural income, support rural revitalization, and promote regional coordinated development [3][4]. Group 2: Infrastructure and Product Promotion - Since the upgrade of service areas began in September 2023, 225 service areas have been renovated to showcase Guangdong's cultural and agricultural products [3]. - Specific service areas have been designed to highlight unique local products, such as the "Zen Cloud Floating" cultural area focusing on specialty agricultural products like fragrant lychee and rice [3]. Group 3: Economic Model and Supply Chain - The initiative aims to transition from traditional agricultural projects to a "trunk economic" model, leveraging data from traffic and logistics to create immersive consumer experiences [3]. - Establishing stable production and sales relationships ensures a consistent supply of high-quality local products in service area showcases, promoting a direct supply chain from villages to service areas [3][4].