Industry veteran John McDonnell joins Ghost Tequila

Core Insights - Ghost Tequila has appointed John McDonnell as executive chairman to drive growth in the company [1] - The brand has experienced a 12% sales increase in a challenging US spirits market, while most competitors are facing declines [2] - Ghost Tequila is expanding its international presence, with significant sales still concentrated in the US [2][3] Group 1: Company Leadership and Strategy - John McDonnell will collaborate with CEO Jeff Popkin and the leadership team to accelerate growth [1] - The company is in the process of hiring new advertising and social media agencies to enhance brand awareness [4] - McDonnell emphasizes the unique positioning of Ghost Tequila as a spicy tequila, aiming to dominate the spicy margarita segment [4] Group 2: Market Performance and Expansion - Ghost Tequila's sales are heavily weighted towards on-trade channels in the US, with plans to increase off-trade presence [3] - The brand is currently sold in the US and expanding into international markets including Greece, Italy, Portugal, Ireland, Korea, and Australia, with plans to enter the Philippines, Taiwan, and Bulgaria [2][3] - Approximately 97% of sales are generated in the US, but this is expected to change as export markets develop [2] Group 3: Investment and Financial Backing - Ghost Tequila has received significant funding from The Raptor Group, which is its largest investor [5][6] - The company has a diverse investor base, with over 100 investors contributing to its capital structure [6]