Spotify will net an eye-popping amount of money by raising prices again
Raise prices, make more money. It's a simple formula right out of a Finance 101 textbook. And that formula is set to be music to the ears of Spotify's (SPOT) CFO. Spotify said this week it would hike the price on US individual premium plans to $12.99 from $11.99. The duo (two-person) plan is increasing to $18.99 from $16.99 a month. The family plan is rising to $21.99 from $19.99. Student plans are also increasing to $6.99 from $5.99. In the process, Spotify has put itself in the unenviable position of ...