Spotify will net an eye-popping amount of money by raising prices again

Core Viewpoint - Spotify is increasing prices for its premium plans in the US, which is expected to enhance revenue and profitability for the company [1][2]. Pricing Changes - Individual premium plans will rise to $12.99 from $11.99 - Duo plans will increase to $18.99 from $16.99 - Family plans will go up to $21.99 from $19.99 - Student plans will change to $6.99 from $5.99 [1]. Competitive Position - Following the price hikes, Spotify will become the most expensive music streaming platform compared to Apple Music and Amazon Music [2]. Financial Impact - Analyst Mark Mahaney estimates a 4% to 5% boost in sales due to the price increases, translating to an approximate $270 million boost to gross profit [3]. - Mahaney projects an estimated €842 million ($978 million) in incremental revenue from these price increases over three quarters of fiscal year 2026 [3]. Market Leadership - Spotify is viewed as the global leader in streaming audio, with strong user growth and improving profitability [4]. - The company is expected to see average revenue per user expansion supported by price increases across over 150 markets [4]. Analyst Ratings - Mahaney rates Spotify as Outperform with a price target of $750, indicating a 47% upside from current levels [4]. - 75% of the 41 sell-side analysts covering Spotify rate the stock as Buy or Strong Buy [4]. Subscriber Base - Spotify has 65 million US subscribers, with approximately 45% on individual plans and 44% on duo/family plans [6].