Core Viewpoint - The article discusses the rising popularity and performance of investment-linked insurance products (ILPs), highlighting their high potential returns but also the associated risks of self-borne losses due to market fluctuations [1][7]. Group 1: Product Performance - ILPs have shown significant returns, with one product reporting a nearly 29.1% increase over the past year and an annualized average return of 43.35% [1]. - The net value of a specific ILP product increased from 4.6151 to 7.1794 between January 1, 2025, and January 15, 2026, representing a growth of over 55% [2][8]. - A new product launched in May 2025 has seen a net value increase of over 30% [2][8]. Group 2: Market Trends - The sales of ILPs have shown a recovery trend since 2025, with independent account premiums reaching 18.8 billion yuan in the first eleven months of 2025, marking a year-on-year growth of 16.8%, outpacing the overall life insurance premium growth of 9% during the same period [4][10]. - The recovery is attributed to a favorable capital market and a shift in consumer demand towards higher-yield products following a decrease in guaranteed rates for traditional life insurance [10]. Group 3: Target Investors - ILPs are suitable for investors with high-risk tolerance, long-term holding capability, and some investment experience, as they do not guarantee fixed returns and all profits and losses are borne by the policyholder [5][11]. - Sales personnel tend to recommend more stable products like participating or universal life insurance over ILPs due to their unpredictable nature and lower commission rates [6][11]. - The performance of ILPs is closely linked to the capabilities of the insurance company's investment research and management teams, emphasizing the importance of assessing the insurer's investment competence [6][11].
保险产品年化收益超过40%,什么情况?
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang·2026-01-16 14:24