北京新发地董事长张玉玺：深耕三十八载 北京新发地市场的民生坚守

Core Insights - The article discusses the evolution and current challenges of China's agricultural wholesale market, emphasizing the significant role of the Xinfadi market in Beijing as a key player in this sector [1][3][4]. Group 1: Historical Context and Development - The agricultural wholesale market in China emerged as a result of the reform and opening-up policies, transitioning from a planned economy to a market economy [2]. - The development of the agricultural wholesale market can be divided into three phases: rapid growth from 1985 to 2003, stability from 2003 to 2012, and adjustment since 2012, with the number of wholesale markets exceeding 5,500 [3]. - Xinfadi market has grown from a small market to a significant hub, covering 1,680 acres and employing 2,600 staff, handling 1,580 million tons of transactions worth 130.6 billion yuan in 2024 [3][4]. Group 2: Current Market Dynamics - In 2024, China's vegetable production reached 823 million tons, accounting for 61.4% of the global total, while the market sees over 270 vegetable varieties and 280 fruit varieties traded daily [5][6]. - The market faces challenges such as intense competition, the need for brand establishment, and ensuring food safety, which are critical for consumer trust [6][7]. Group 3: Future Directions and Challenges - The agricultural wholesale industry is experiencing a decline in overall scale by 10%, with fruit transaction volumes decreasing faster than vegetables due to changing consumer habits [9]. - Key strategies for overcoming challenges include enhancing supply chain management, developing e-commerce, improving logistics, and advancing digital transformation [9][10]. - Xinfadi market aims to lead the industry towards a more efficient, safe, and sustainable future while continuing to benefit consumers and farmers [11].