Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial
Voya FinancialVoya Financial(US:VOYA) Businesswire·2026-01-16 15:05

Core Insights - Boston Legacy FC has announced a multi-year partnership with Voya Financial, designating Voya as the club's official lower back-of-kit partner starting with the 2026 NWSL season [1][2] Partnership Details - Voya will serve as the exclusive financial services category partner, with its logo featured on the lower back of both primary and secondary jerseys for all regular season and postseason matches, including the home opener on March 14, 2026 [2] - The partnership includes Voya branding across media backdrops, fan merchandise, and premium locations during home games in 2026, as well as at the new White Stadium in 2027 [4] Strategic Alignment - The partnership aligns with Boston Legacy FC's vision of long-term stability and financial confidence, as stated by the club's president, Jennifer van Dijk [3] - Voya's recent expansion in Boston, including a new office in the Seaport District, enhances its presence in a region known for financial innovation [3] Community Engagement - Voya and Boston Legacy FC plan to collaborate on community initiatives, emphasizing their commitment to making a positive impact in Boston [4] - The partnership will also feature the creation of "The Voya Grove" community hub and "Voya Suite Level" for unique engagement experiences [4] Club Overview - Boston Legacy FC is set to join the National Women's Soccer League (NWSL) as the 15th team, aiming to create a home for top female athletes and foster a community of impactful fans [6] Company Overview - Voya Financial is a leading retirement, employee benefits, and investment management company, serving approximately 15.7 million clients [7]