沃尔玛宣布与小红书达成深度合作,“玛薯店”在深圳蛇口沃尔玛新装开业
Core Insights - Walmart has entered into a deep collaboration with Xiaohongshu to explore a customer-centric business model through the integration of products and shopping scenarios [1] - The first co-branded products, "Wojixian × Xiaohongshu | Treasure New Products," have recently been launched [1] - An innovative retail experience space named "Mashu Store" has opened in Shenzhen's Shekou Walmart, marking a significant step in their partnership [1] - Walmart is the first omni-channel retail supermarket brand to enter Xiaohongshu's e-commerce platform [1]