Mei Ri Jing Ji Xin Wen·2026-01-16 16:49Core Viewpoint - The ongoing online dispute between Jia Guolong and Luo Yonghao has drawn significant attention, highlighting the challenges faced by Xibei amid the "pre-made dish storm" and the need for clearer industry standards [1][8]. Group 1: Company Response and Actions - Jia Guolong announced the closure of 102 Xibei stores, which represents 30% of the total number of stores, as part of efforts to survive the ongoing crisis [7]. - Xibei has implemented various self-rescue measures, including issuing over 300 million yuan in consumer coupons, but these efforts have not effectively reversed a business decline of 40% to 60% over the past four months [5][6]. - The company has faced significant backlash, with employees reportedly being verbally and physically abused during the "pre-made dish storm" [4]. Group 2: Industry Standards and Public Perception - The dispute centers around the definition of "pre-made dishes," with Jia Guolong arguing that Xibei's practices do not fall under this category according to government definitions, while Luo Yonghao maintains that Xibei's core dishes rely on pre-processing [8][9]. - The lack of clear industry standards has led to public confusion and negative perceptions, undermining consumer trust in Xibei's brand [9][10]. - The ongoing debate reflects a broader issue within the restaurant industry regarding the balance between industrialization and consumer demand for fresh, made-to-order food [10]. Group 3: Government and Regulatory Response - The Chinese government has recognized the need for industry standards regarding pre-made dishes, with efforts underway to establish these standards, but no results have been published to date [10]. - The absence of authoritative standards has contributed to the ongoing public relations crisis for Xibei, as consumers struggle to understand the definitions and implications of pre-made dishes [9][10].