Jobs in skilled trades are too 'difficult to access': Carhartt CEO

Core Insights - Carhartt, a 137-year-old workwear manufacturer, faces challenges due to the decline of blue-collar jobs, which are essential for its sales of hoodies and jackets [1] Company Initiatives - Carhartt CEO Linda Hubbard emphasizes the undervaluation of skilled trades and the difficulty in accessing these jobs, highlighting the need for workforce development [2] - A strategic partnership has been formed between Carhartt and Ford, which includes the launch of a Carhartt-themed Ford Super Duty truck in 2027, apparel supporting skilled trades, and initiatives for workforce development and community building [3][4] Economic Context - The "essential economy," as defined by Ford CEO Jim Farley, includes critical sectors such as construction, utilities, and manufacturing, contributing $12 trillion to GDP and providing 95 million jobs [5][6] - Labor shortages are prevalent in these industries as older workers retire and younger generations perceive certain jobs as too demanding, compounded by a skills gap exacerbated by the integration of AI technology [7] Workforce Development - A survey indicates that 17.4% of manufacturing companies report worker shortages, with projections suggesting a need to fill 3.8 million manufacturing jobs over the next decade [8] - Ford has committed over $5 million towards workforce development through 2026, establishing 15 Ford Future Builders Labs in Michigan and Tennessee to enhance hands-on learning for K-12 students [9]