Core Viewpoint - OpenAI is set to initiate advertising tests within the ChatGPT application for select users in the U.S., marking a significant shift towards monetization of the popular chatbot [1] Group 1: Advertising Strategy - The advertising initiative will target free ChatGPT users and subscribers of the new low-cost Go plan, priced at $8 per month, which is currently expanding from India to the U.S. market [1] - The higher-priced premium version of ChatGPT will remain ad-free, indicating a tiered approach to monetization [1] Group 2: Financial Strategy - This decision to explore advertising is part of OpenAI's broader strategy to diversify revenue streams ahead of a potential initial public offering (IPO) [1] - The move is also aimed at offsetting the substantial costs associated with the development and operation of AI systems [1]
OpenAI拟在ChatGPT中测试定向广告 加码营收增长计划
Xin Lang Cai Jing·2026-01-16 18:19