新业态、新场景让“冷资源”持续释放“热效应” 冰雪经济热“雪”沸腾

Core Insights - The article highlights the increasing popularity of winter tourism in Xinjiang, particularly in the Altay region, which is leveraging its natural snow resources to attract visitors [1][5]. Group 1: Winter Tourism Highlights - The Altay region is promoting a unique skiing experience through traditional events like the fur-skiing competition, showcasing local culture and history [3][5]. - The region has a rich skiing history, with archaeological findings indicating skiing practices dating back over 12,000 years [5]. - Altay has become a popular skiing destination, with daily flights from 13 cities and special train services to facilitate travel for tourists [7][9]. Group 2: Infrastructure and Services - Local accommodations and services have been enhanced for snow enthusiasts, including the installation of ski racks in hotels and vehicles, and the introduction of ski pass options for multiple ski resorts [9][11]. - The region is set to host over 40 sports events during the 2025-2026 winter season, along with more than 110 cultural and sports activities, enriching the visitor experience [11]. Group 3: New Winter Activities - Xinjiang is diversifying winter tourism with five unique activities, including hot air balloon rides, snowmobile racing, ice fishing, ice floating challenges, and winter sports events [12][21]. - The integration of social events and parties at ski resorts is enhancing the overall winter experience, making it more appealing to a broader audience [23]. Group 4: Southern Regions' Development - Southern cities like Anji in Zhejiang are emerging as new skiing destinations, with multiple ski resorts catering to local enthusiasts [27][30]. - The popularity of skiing in southern regions is driving local economies, with a significant increase in visitors during peak seasons, particularly families and young people [32][34].