为各方主体“划红线、立规矩”——直播电商食品安全有了新规范

Core Viewpoint - The newly issued regulations by the State Administration for Market Regulation aim to enforce food safety responsibilities among live-streaming e-commerce operators, standardize business practices, protect consumer rights, and promote healthy development of new business models, effective from March 20, 2026 [1][2]. Group 1: Regulatory Framework - The regulations encompass all parties involved in live-streaming e-commerce, including platform operators, live-stream hosts, marketing personnel, and service agencies, mandating them to fulfill food safety responsibilities [1]. - Platforms are required to establish systems for review, training, risk management, and appoint food safety management personnel, along with creating a "food safety risk control checklist" [1]. - Specific requirements for live-streaming food sellers include publicizing licensing information and verifying supplier qualifications for food producers, while non-food producers must implement strict product selection protocols [1]. Group 2: Prohibited Food Items and Consumer Protection - The regulations specify 13 categories of food items that are prohibited for live-streaming sales, including those containing toxic substances, expired or spoiled foods, and unlabelled pre-packaged foods [2]. - Live-streamed food products will be included in regular market supervision and annual sampling plans, with technical monitoring records serving as electronic evidence for administrative penalties [2]. - E-commerce platforms must provide accessible channels for food safety complaints and ensure prompt handling of consumer grievances to address the issue of difficult consumer rights protection [2].