digihuman(BJ:835670) Jing Ji Guan Cha Wang·2026-01-16 20:26Core Insights - Baidu's Huibo Star has successfully launched the first ultra-head anchor digital human live streaming room, "Luo Yonghao Digital Human," marking a significant advancement in the application of digital human technology in the real economy [1] - The digital human achieved a GMV of over 55 million yuan during its debut, with a 230% increase in the number of orders and a 30% increase in average viewing time, attracting over 10 celebrities and more than 500 merchants [1][2] - Huibo Star focuses on empowering rural revitalization and the digital transformation of county economies through initiatives like "One Village, One Product," significantly increasing sales for local farmers and small businesses [1] Industry Impact - Huibo Star has served over 100,000 digital human anchors across more than 30 industries, with 83% of merchants using its digital human live streaming services during the 2025 Double 11 shopping festival [2] - The application of Huibo Star's digital human technology has led to an average reduction of 80% in operating costs for merchants and a 62% increase in GMV [2] - The platform's global strategy has been validated in the Brazilian market, achieving conversion rates that surpass those of real humans, with plans to expand into the U.S. and Southeast Asia [2] Technological Advancements - Huibo Star is recognized as a leading global full-scenario digital human platform, leveraging multi-agent systems for technological innovation and practical application [3] - The platform offers core functionalities such as digital human image generation, intelligent script creation, and real-time interactive Q&A, enabling businesses to conduct live streaming and short video creation at lower costs [3] - Huibo Star's capabilities include hot topic tracking and emotional interaction, allowing businesses to achieve superior performance in e-commerce transactions, lead generation, and content live streaming compared to real humans [3]