MrBeast Nabs $200 Million Investment from Tom Lee’s Bitmine
Yahoo Finance·2026-01-15 14:05

Group 1 - Bitmine Immersion Technologies Inc. will invest $200 million for a stake in Beast Industries, the company behind YouTube star Jimmy "MrBeast" Donaldson [1][3] - The investment signifies the growing convergence between digital finance and the creator economy, as crypto firms seek to align with brands popular among Gen Z and Gen Alpha [2] - Beast Industries manages Donaldson's YouTube business, which is the most-watched on the platform, and has filed a trademark for "MrBeast Financial" to offer services like cryptocurrency exchange and consumer lending [2][5] Group 2 - The terms of the investment were not disclosed, and Bitmine plans to explore collaboration on decentralized finance initiatives without providing specifics [3] - For Bitmine, this deal represents a strategic entry into a mass consumer platform with global reach, especially as the company faces pressure on its stock due to the decline in the digital-asset market [4] - Bitmine has accumulated billions of dollars in Ether, but the value of Ether has decreased by approximately 25% since an October crypto crash [7]