Fox Business·2026-01-16 21:57Core Insights - A growing trend among restaurants is the incorporation of higher protein options in their menus as more Americans seek healthier diets [1][4] - Subway has introduced new Protein Pockets, each containing over 20 grams of protein and priced under $4, as part of its strategy to cater to this demand [1][2] - The trend towards higher protein meals is being accelerated by weight-loss drugs and a shift in dietary guidelines promoting protein consumption [4] Company-Specific Developments - Subway is enhancing its value menu with daily "Sub of the Day" specials that focus on protein-rich options [5] - Starbucks has launched Protein Cold Foam and a new line of protein lattes, containing 15 to 36 grams of protein per 16-ounce beverage, as part of its menu modernization efforts [6][8] - Sweetgreen has introduced a Protein Max Bowl with 106 grams of protein and increased portion sizes for chicken and tofu by 25% without raising prices [11] - Sweetgreen's app now features a macronutrient calculator, providing transparency on protein, carbohydrates, and fats in menu items [11] - Cava plans to expand its protein offerings, including new items like roasted salmon, in response to customer preferences for premium protein options [12][14] Industry Trends - The shift towards higher protein consumption is influenced by changing consumer behaviors, including the impact of GLP-1 drugs on appetite and food choices [17] - Companies like Rä Foods are focusing on not just increasing protein but also enhancing nutrient quality and bioavailability in their products [17]