推出特色促消费活动一百五十余场
Xin Lang Cai Jing·2026-01-16 22:13

Core Viewpoint - The "Winter Fishing" event in Liaoning aims to boost winter consumption through cultural displays and unique consumer experiences, leveraging the local winter fishing tradition to attract visitors and stimulate economic activity [1][2]. Group 1: Event Overview - The "Winter Fishing" event, part of the "Nine-Nine Consumption Season," runs from January 17 to 25, showcasing winter fishing culture and creating distinctive consumer experiences across multiple locations in Liaoning [1]. - Key activities include the "Ten Thousand Fish Leaping on Ice" festival in Shenyang, where consumers can experience ice fishing and witness the auction of the "first fish," highlighting traditional fishing culture [1]. Group 2: Promotional Activities - Over 150 promotional activities are planned across the province during the "Four-Nine" period, with various local businesses collaborating to enhance consumer engagement [1]. - Specific promotions include a limited edition peach canned gift box priced at 69.9 yuan, with discounts on additional purchases, and winter tourism experiences at various ecological parks [1]. Group 3: Community Engagement - Local restaurants near scenic areas are offering special fish dishes, and designated gas stations are providing free hot drinks to consumers, enhancing the community-oriented aspect of the event [2].