Beyond dips toe outside alt-meat and into drinks

Core Insights - Beyond Meat has announced the development of a new range of plant-based protein beverages called Beyond Immerse, which are currently available for a limited time on its direct-to-consumer site [1][2] - The drinks are made from pea protein, tapioca fiber, and electrolytes, aimed at promoting muscle health, gut health, and immune function [2] - The launch reflects a growing consumer interest in diverse protein sources beyond traditional meat products, indicating a potential shift in market demand [3] Company Developments - Beyond Meat is testing the market for its new beverage line, but has not confirmed plans for a wider rollout, indicating a cautious approach to product expansion [3] - The company is responding to consumer trends that favor plant-based protein options, which offer additional health benefits such as fiber and antioxidants [3] - The introduction of Beyond Immerse is part of a broader trend among plant-based meat suppliers to diversify their product offerings in response to sales pressures in the sector [3] Industry Trends - Impossible Foods is also expanding its product range by collaborating with Equii to introduce high-protein, grain-based bread and pasta, highlighting a trend towards integrating protein into various food categories [4] - The industry is recognizing that protein sources should extend beyond traditional meat products, with companies exploring innovative ways to enhance nutritional value in their offerings [5]