BitMine invests $200 million into YouTuber MrBeast

Core Insights - BitMine announced a $200 million equity investment in Beast Industries, aiming to acquire 5% of the Ethereum network supply [1] - The deal positions BitMine as the largest strategic corporate investor in Beast Industries, expected to close around January 19 [1] Company Strategy - BitMine's Chairman Tom Lee emphasized the alignment of corporate values with Beast Industries, which has significant reach among Millennials, GenZ, and GenAlpha [2] - The partnership is driven by Beast Industries' status as the largest and most innovative creator-based platform globally [2] Audience Reach - MrBeast's channel reaches approximately 1.4 billion unique viewers, generating 535 million monthly unique views, equating to 24 Super Bowls annually [3] Ethereum Supply Initiative - BitMine's "Alchemy of 5%" initiative aims to accumulate 5% of the total Ethereum supply, currently holding 4,167,768 ETH, which is 70% of its immediate goal [4] - The company's treasury has grown from $272 million to approximately $13.8 billion over the past year [4] Future Plans - BitMine plans to launch the Made in America Validator Network (MAVAN) in early 2026 to stake its Ethereum holdings, projecting annual pre-tax income from staking and cash yield between $35 million and $40 million [5] - At the time of publication, BitMine's stock was down 2.44% since market open [5]