拓宽收入渠道 做强城市IP

Core Insights - The article emphasizes the need for Shenyang's cultural and tourism industry to transition from "flow" to "retention" and "increment" by enhancing revenue channels and strengthening city IPs [4] Group 1: Expanding Revenue Channels - The proposal includes leveraging digital transformation through AI integration in tourism, enhancing the "Easy Travel Shenyang" platform with multi-language services, and developing digital cultural products [1][2] - Suggestions for creating diverse consumption scenarios include combining ice and snow tourism with wellness experiences and promoting local cuisine through events like the "Liaoning Cuisine Competition" [2][3] - Recommendations for international market expansion involve upgrading the Northeast Asia Cultural Tourism Expo and optimizing entry services for tourists [2] Group 2: Strengthening City IPs - The focus is on deepening the integration of sports and cultural tourism, creating a differentiated experience system that includes various themed scenarios [3] - Development of local brand collaborations and exclusive products for events is suggested to enhance consumer engagement and promote social sharing [3] - The establishment of a unified IP operation system and talent cultivation bases is recommended to support sustainable industry growth [3]