注意！这13类食品，直播间禁售！

Core Viewpoint - The newly released regulations on live-streaming e-commerce operators aim to enhance food safety management and accountability within the industry, effective from March 20 this year [1][2]. Group 1: Regulatory Framework - The regulations encompass all stakeholders in live-streaming e-commerce, including platform operators, live-stream room operators, marketing personnel, and service agencies [1]. - A comprehensive audit mechanism is mandated, requiring platforms to verify the qualifications and food safety licenses of live-stream room operators and update records every six months [1][2]. - Platforms must establish a risk control system that includes a food safety risk management checklist, focusing on operator qualifications and prohibited food items [1][2]. Group 2: Internal Management and Compliance - Platforms are required to appoint food safety management personnel and hold monthly safety meetings to address risk issues promptly [2]. - Upon discovering food safety violations, platforms must take immediate action and report to regulatory authorities, with penalties including account suspension and blacklisting for non-compliance [2][3]. Group 3: Prohibited Practices - The regulations specify 13 categories of food that are banned from being sold in live-streams, including those made from non-food materials and those containing harmful substances [3][4]. - Ten specific prohibitions on live-streaming practices are outlined to combat false advertising and consumer deception, such as misleading claims about health benefits and altering food characteristics [5][6].