Guo Ji Jin Rong Bao·2026-01-17 00:20Core Viewpoint - The ongoing public dispute between Luo Yonghao and Jia Guolong has escalated, with both parties facing significant backlash and consequences on social media platforms, particularly regarding the reputation of the Xibei brand and its operational challenges [1][6]. Group 1: Incident Overview - Jia Guolong, founder of Xibei, responded to accusations from Luo Yonghao through an official Weibo post rather than a live video, accusing Luo of maliciously inciting public sentiment [1]. - Luo's comments have led to severe online harassment against Xibei staff, with reports of dozens of incidents involving verbal abuse and physical threats [3]. - Xibei's financial situation has deteriorated, with projected losses exceeding 600 million yuan from September 2025 to March 2026, prompting the closure of over a hundred stores [6]. Group 2: Responses and Reactions - Jia Guolong issued two demands to Luo Yonghao: to jointly verify police reports regarding alleged threats and to publicly apologize if no evidence is found [3]. - The public's focus appears to be shifting away from the dispute itself to concerns about the quality and taste of Xibei's food offerings [3]. - Both Luo Yonghao and Jia Guolong's Weibo accounts have been suspended, indicating a crackdown on online disputes that escalate into public conflicts [2][3].