记者观察∣北京81背后的硬派越野用户共创实践

Group 1 - The core concept of the news is the introduction of the Beijing 81 2.0 co-creation version, which emphasizes a unique "tactical style" and "hardcore" design, evolving from the BJ80 model [2] - Beijing 81 pioneers the BIP (Build in Public) vehicle manufacturing model, allowing users to participate in the creation process, thus embodying the idea that "true innovation stems from a deep understanding of user needs" [2][3] - The chairman of Beijing Off-road, Wang Hao, highlighted the evolution from "engineer-driven car manufacturing" to "public co-creation," indicating a paradigm shift where users transition from "value consumers" to "value co-creators" [2] Group 2 - The BIP co-creation model breaks traditional barriers in vehicle design, allowing users to define their needs collaboratively, leading to a fundamental change in product evolution from "one-way output" to "two-way co-creation" [3] - The Beijing 81's development reflects a shift from a product-centric to a user-centric market approach, with over ten thousand user suggestions leading to six core upgrades, demonstrating that "users are the best designers" [3] - The practice of Beijing 81 aligns with the insights of marketing and management experts, emphasizing that businesses must create and co-create value with users to truly understand their purpose [3]