Xin Lang Cai Jing·2026-01-17 01:19Core Viewpoint - The Chinese liquor market is experiencing a price decline, with the average retail price of the top ten products dropping to its lowest level in nearly two months, indicating a deepening market adjustment process [1][6]. Price Trends - The total retail price for a package of the top ten liquor products is 8,875 yuan, down 20 yuan from the previous day [1][6]. - Five products saw price declines, while four increased, with one remaining stable [4][9]. - The leading price drops were observed in Qinghua Lang and Xijiu Junpin, which fell by 16 yuan and 14 yuan per bottle, respectively [4][9]. - Feitian Moutai decreased by 10 yuan per bottle due to a loosening of the "price anchor" effect and increased supply from the iMoutai platform [4][9]. - In contrast, Wuliangye Pu Wuba generation rose by 10 yuan, while boutique Moutai and Guojiao 1573 increased by 9 yuan and 7 yuan, respectively [4][9]. Data Collection Methodology - The price data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [5][10]. - The data aims to provide an objective and traceable representation of the market prices for well-known liquors [5][10]. Market Policy Changes - Recent policy changes allow certain tax-compliant enterprises to purchase Feitian Moutai at 1,499 yuan per bottle without needing to buy other non-standard products [10]. - This policy is seen as an optimization compared to last year, focusing on existing corporate group customers [10].