AI给出的搜索结果 可信吗？

Core Viewpoint - The rise of generative AI search tools has shifted consumer behavior from traditional searches to asking AI for recommendations, but this has led to concerns about the objectivity of AI-generated results due to the infiltration of advertising content [1][2]. Group 1: Generative Engine Optimization (GEO) - Generative Engine Optimization (GEO) is an upgraded version of Search Engine Optimization (SEO), where advertisers can pay to have their content appear in AI search results without clear labeling as advertisements [3][4]. - Advertising agencies are leveraging GEO by flooding the internet with "soft articles" to increase the chances of their content being captured by AI models, leading to potential data pollution [5][4]. - A service provider for GEO offers various packages for clients, with prices ranging from 2,980 yuan to 16,980 yuan per year, depending on the strength of the computational resources used for content placement [3][4]. Group 2: Misleading Content and Practices - Some advertisers create fake reports and employ fake experts to manipulate search results, which can mislead consumers [6][8]. - A test conducted by a tech media outlet demonstrated how easily AI can be tricked into providing biased information based on repeated and low-quality content [5]. - Tools for generating and distributing soft articles for GEO are being sold on second-hand trading platforms, allowing users to create content that promotes their products in AI searches [11][8]. Group 3: Regulatory and Industry Recommendations - Experts suggest that clear distinctions between AI-generated results and advertisements are crucial, advocating for regulations that require advertisements to be clearly marked [9][10]. - The Chinese government has issued guidelines to prevent the generation of false and harmful information through generative AI services, emphasizing the need for transparency and reliability in AI-generated content [9][10]. - Industry professionals recommend that content distribution platforms utilize AI to identify and remove misleading content, and share blacklists of companies that produce false information [10].