“团播”火了！她们在直播间演绎千年古韵

Core Insights - The article highlights the innovative approach of the Shaanxi Provincial Song and Dance Theatre in utilizing "group broadcasting" as a new online performance format to promote traditional culture and reach younger audiences [1] Group 1: "Group Broadcasting" Initiative - The Shaanxi Provincial Song and Dance Theatre has partnered with short video platforms to actively develop "group broadcasting" [1] - This initiative involves extracting classic segments from offline performances and adapting them for quicker-paced viewing suitable for small screens [1] - Performers are encouraged to participate in the creation, rehearsal, and operation of live broadcasts during their spare time, with income linked to performance metrics [1] Group 2: Performance Impact - The highest single-session exposure for the theatre's live broadcasts has exceeded 5 million views [1] - The "group broadcasting" initiative has contributed to an approximate 10% increase in offline ticket sales [1] - The innovative performances, blending classical dance with contemporary aesthetics, have gained popularity among younger audiences [1]