南农晨读 | 南国雪 陆河香

Group 1 - The article discusses the achievements and initiatives in agricultural branding during the "14th Five-Year Plan" period, highlighting successful cases from Guangdong province [6][9]. - Guangdong's Zhaoqing has effectively utilized emotional marketing with the "Father's Love Like Orchid" campaign to enhance consumer engagement and boost income for local farmers [8]. - The "Hua Jiang Hong, The World's Best Red" micro-drama campaign launched in Maoming has also been recognized as a notable example of agricultural branding [9]. Group 2 - Guangdong's investment in water conservancy construction has exceeded 100 billion yuan for three consecutive years, indicating a significant increase in infrastructure development [10]. - The article describes various water resource projects in Guangdong, showcasing improvements in both engineering and community engagement, contributing to a better quality of life [12]. Group 3 - The "Guangdong Goods Go Global" spring campaign has been officially launched, marking the beginning of large-scale online promotional activities for 2026 [20][21]. - The campaign is supported by multiple government departments and aims to enhance the visibility and sales of local products, starting with a focus on home appliances [22]. Group 4 - The article highlights the promotion of Guangdong lychee, emphasizing its availability year-round and the marketing strategies employed to enhance its appeal [24][26]. - The presentation of lychee at a recent press conference aimed to create excitement and boost local agricultural products' market presence [27].