从“会种地”到“慧种地”：惠来81名稻农的全产业链赋能之旅

Core Insights - The article discusses a training program aimed at enhancing the efficiency and profitability of rice farming in Hui Lai County, focusing on a comprehensive approach that integrates production and market strategies [9][12]. Group 1: Training Program Overview - The training program, organized by the Hui Lai County Agricultural and Rural Bureau, successfully completed its curriculum with 81 participants, emphasizing "grain and oil production capacity enhancement" [9][10]. - The program included 56 hours of instruction, covering various aspects of the rice industry, from production techniques to market strategies [10][12]. Group 2: Addressing Industry Challenges - The training specifically targeted the issue of "high yield but low efficiency" in rice production, aiming to improve the economic returns for farmers [15][16]. - Course content was designed to connect various elements of the rice supply chain, including green pest control, smart machinery, quality management, processing, storage, and e-commerce marketing [18][19]. Group 3: Practical Learning Experience - The training shifted from traditional lecture-based learning to hands-on experiences, allowing participants to apply their knowledge in real-world settings [25][26]. - Participants operated drones for precision farming and learned to analyze rice quality using professional equipment, enhancing their understanding of product standards [36][37]. Group 4: Market and Sales Strategies - The program emphasized the importance of storytelling and effective marketing in selling rice, encouraging participants to rethink traditional sales approaches [40][41]. - The use of the "Cloud Smart Farmer" app was introduced to help participants access market information and connect with expert resources, facilitating a shift from producers to business operators [48][49]. Group 5: Future Development and Support - The Hui Lai County Agricultural and Rural Bureau plans to continue supporting the participants through online communities and technical follow-ups, aiming to foster the adoption of new ideas and practices among a broader group of farmers [53][55].