Group 1 - The production of zodiac-themed toys in Dongguan, Guangdong, is ramping up as the Year of the Horse approaches, with a focus on both domestic and international markets [1][5] - Dongguan's Junhui Toy Company has initiated production of horse-themed mascots, with a timeline from design approval to shipment taking approximately 30 to 45 days [1] - The design philosophy for the 2026 Spring Festival mascots emphasizes a blend of traditional cultural elements and modern aesthetics, targeting the emotional value needs of younger consumers [3] Group 2 - The first batch of 10,000 "trendy horse" toys has been launched for overseas sales via platforms like TikTok, gaining popularity in Southeast Asia and Europe [5] - The design team has developed 14 derivative products, including interactive plush blind boxes that incorporate playful features and cultural puns, appealing to a younger audience [5] - The marketing strategy includes using short videos to convey the positive connotations of Chinese horse culture, aiming to bridge cultural gaps and enhance the appeal of Chinese zodiac symbols internationally [5]
神州写真｜中国马年文创订单热 万只“潮玩马”电商畅销海外
Zhong Guo Xin Wen Wang·2026-01-17 05:10