Core Insights - Dunhuang is leveraging "局" (Jus) to create cultural spaces that blend traditional charm with modern aesthetics, enhancing social interactions among visitors through shared experiences in reading, art, and dining [1][5]. Group 1: Cultural Spaces - Dunhuang has introduced various cultural spaces including bookstores, printing houses, and dining areas, collectively referred to as "局", which have become popular experiences during the winter-spring tourism season [1]. - The Dunhuang Bookstore, known as the "Paper Mogao Caves," houses over 30,000 books related to Dunhuang themes, providing a tranquil environment for visitors [3]. - The Dunhuang Printing House features over 4,000 unique stamps and offers diverse printing experiences, attracting hands-on participation from tourists [3][5]. Group 2: Visitor Engagement - Since its opening in September 2024, the Dunhuang Printing House has welcomed over 100,000 visitors, with 65% of them aged between 18 and 35, indicating a strong appeal to younger demographics [5]. - The Dunhuang Food House combines traditional cuisine with local delicacies, fostering social connections among visitors who share meals, enhancing their travel experience [5]. - In 2025, the five updated cultural spaces received over 2 million visitors, showcasing the growing interest in Dunhuang's cultural offerings [7]. Group 3: Future Developments - The Dunhuang Cultural Tourism Group plans to upgrade the bookstore into a "Silk Road Dunhuang Thematic Publishing Project Center" and introduce new products that blend traditional and modern elements [7]. - Future initiatives include the development of digital cultural products and immersive experiences using information technology to enhance visitor engagement with Dunhuang's cultural heritage [7].
（文化中国行）“局”揽敦煌千年韵 “搭子社交”焕新丝路文旅