加密借贷平台Nexo与奥迪F1车队签署四年赞助协议

Group 1 - Nexo has entered a four-year sponsorship agreement with the Audi Revolut F1 team, becoming the team's first official digital asset sponsor, with the deal amounting to tens of millions of dollars [1] - Under the agreement, Nexo will have brand visibility in key locations such as the team's car livery, driver helmets, and team uniforms in the pit area [1] - In the previous month, Nexo also secured a multi-year sponsorship deal with the Australian Open, indicating a growing trend of cryptocurrency exchanges investing in sports sponsorships [1] Group 2 - The total sports sponsorship investment by cryptocurrency exchanges for the 2024-2025 season is projected to reach $568 million, with football dominating the sector, accounting for nearly 60% of all new sponsorships [1]