Tom Lee says BitMine's $200 million bet on MrBeast could '10x'
Yahoo Finance·2026-01-15 23:45

Core Insights - BitMine, the largest Ethereum treasury firm, anticipates generating over $400 million in annual pre-tax income from its $13 billion ETH holdings primarily through staking [1] - The firm claims to have saved approximately $400 million on ether purchases in recent months, attributing this to the execution strategy from investment advisory firm MOZAYXX and trader Tom DeMark [1] - Despite these savings, BitMine is facing around $2.3 billion in unrealized losses since it began purchasing ETH in July, amid significant market volatility [2] Investment Strategies - BitMine has made a $200 million investment in a media company led by YouTube creator MrBeast, which is viewed as a promising opportunity with potential for a 10x return [2] - The firm sees value in connecting Ethereum with younger audiences, including Gen Z, Gen Alpha, and millennials, through partnerships with influential content creators [3] - Plans are underway for BitMine to launch a mobile app and to pursue "moonshot" investments in the tokenization sector, although specific details are still limited [3]