文旅流量如何“长”在剧情里

Core Insights - The TV drama "Zha Xi," led by Chen Xingxu and Lu Yuxiao, has gained popularity due to its tight storyline, with its main filming location, "New World Manor" in Shanghai, becoming a new hotspot for cultural tourism [1][2] - The success of "Zha Xi" has resulted in a significant increase in visitor traffic to New World Manor, demonstrating the strong synergy between quality film content and unique cultural tourism projects [1] Group 1: Impact of the Drama - "Zha Xi" features multiple scenes from the real performance area of "New World: Breaking the Cage Feast," enhancing viewer engagement and driving offline visits [1] - The related topics on social media have accumulated over 10 million views, indicating a high level of public interest [1] Group 2: Business Performance - New World Manor, covering an area of 10,000 square meters, includes a main manor, four European-style villas, and a large lawn, with thousands of props sourced from the Shanghai Film Park's professional prop library [1] - The "two-day, one-night script day" event led to a more than fourfold increase in hotel occupancy rates in the surrounding area, with approximately 80% of users staying in Songjiang Che Dun [2] Group 3: Future Developments - New World Manor plans to continue optimizing its storyline content and interactive formats to create a distinctive cultural tourism brand for Shanghai [2] - The successful case of "Zha Xi" and New World Manor illustrates that the deep integration of film and cultural tourism is not merely about traffic accumulation but rather a mutual enhancement of content and experience [2]