云南昭通年货节在沪揭幕

Core Insights - The 2026 Yunnan Zhaotong New Year Goods Festival was launched in Shanghai, showcasing over a hundred high-quality local products from Zhaotong, including apples, bamboo shoots, and specialty sauces, aimed at promoting "Zhao brand" products beyond the mountains and into urban markets [1][2] - Zhaotong is recognized as a significant production base for apples, Tianma, bamboo shoots, and beef, with geographical indication products like "Zhaotong Apples" and "Yiliang Tianma" gaining popularity both domestically and internationally [1] - The festival integrates local intangible cultural heritage with food products, creating a unique culinary experience that highlights the flavors of Zhaotong [1] Sales and Marketing Strategy - Following the three-day festival, Zhaotong products will continue to be featured in Shanghai through "pop-up stores and physical stores" throughout the Spring Festival, with activities such as live streaming sales and consumer tastings planned [2] - The initiative is expected to generate over 10 million yuan in online and offline sales, benefiting more than 10,000 local farmers in Zhaotong [2] Future Plans - Zhaotong will return to Shanghai during the "Five-Five Shopping Festival" in May with new products, continuing the dialogue between mountain and sea flavors [3]