中国姚绣站上巴黎大展C位

Core Viewpoint - Yao Silk, a brand representing intangible cultural heritage, showcased its innovative Suzhou embroidery at the Paris M&O exhibition, highlighting the fusion of tradition and modernity in design [1][10]. Group 1: Brand Representation and Exhibition - Yao Silk was the only Chinese brand featured in the Fine Craft section of the M&O exhibition, emphasizing its role as a model for cultural heritage brands going global [1]. - The theme of the M&O exhibition, "Past Reveals Future," focuses on the integration of traditional craftsmanship with contemporary design [1]. Group 2: Product Launch and Design Philosophy - Two original Suzhou embroidery screens were globally launched, designed by Yao Silk's team under the guidance of national intangible cultural heritage representative Yao Jianping, aligning with the exhibition's theme of "coexistence of tradition and innovation" [4]. - The double-sided screen "A Bundle of Golden Autumn Light" features intricate embroidery that captures the warmth of autumn sunlight, showcasing the delicate craftsmanship of Suzhou embroidery [6]. - The borderless double-sided screen "Longitude and Latitude Flowing Light," developed over three years, embodies a serene Zen aesthetic, reflecting the harmony between nature and humanity [8]. Group 3: Overcoming Challenges and Global Impact - Yao Silk faced challenges such as stringent application processes and complex logistics but successfully showcased its craftsmanship at the M&O exhibition, demonstrating resilience and innovation [10]. - The brand aims to create a new path for cultural heritage to thrive internationally, promoting a dialogue that connects Eastern aesthetics with global design [11][14].