AI给出的搜索结果，可信吗？

Core Viewpoint - The rise of generative AI search tools has transformed how consumers make decisions, but the objectivity of AI-generated search results is questionable due to the infiltration of advertising content [2][3]. Group 1: AI Search Results and Advertising - Some AI search results are embedded with advertisements, misleading users into thinking they are receiving unbiased recommendations [2]. - The emergence of Generative Engine Optimization (GEO) has created a new industry where advertisers can pay to have their content appear in AI search results without clear labeling as advertisements [3]. - A service provider for GEO offers various packages with different pricing and capabilities, indicating a market for paid placements in AI search results [4]. Group 2: Data Pollution and Misleading Content - The practice of flooding AI models with repetitive and low-quality content constitutes a form of "data pollution," which can skew search results [5]. - Experiments have shown that AI platforms can be easily manipulated to include specific content, raising concerns about the reliability of AI-generated information [5]. - Some advertisers create fake reports and use fictitious experts to influence search results, undermining the credibility of AI outputs [6]. Group 3: Market for GEO Tools - Various sellers on second-hand platforms are offering tools that claim to facilitate Generative Engine Optimization, primarily focusing on soft content generation and distribution [7][9]. Group 4: Regulatory Recommendations - Experts suggest that clear distinctions between AI-generated content and advertisements are essential to prevent user misjudgment, advocating for regulations that require clear labeling of ads [9][10]. - The Chinese government has initiated measures to manage generative AI services, emphasizing the need for transparency and accuracy in AI-generated content [9][10].