创新驱动转型,场景赋能健康:第一医药通过“药店+”模式赋能大健康服务生态构建

Core Insights - The pharmaceutical distribution industry is undergoing significant structural changes driven by the Health China strategy and evolving consumer demands [1] - Shanghai First Pharmaceutical Co., Ltd. is actively innovating by centering on user needs and reforming its business model, exemplified by the launch of "Fenzi Pharmacy" [1] Group 1: Business Model Innovation - "Fenzi Pharmacy" redefines the role of pharmacies from merely selling medications to promoting a healthy lifestyle, catering to new consumer experiences in Shanghai [2] - The pharmacy integrates professional medical services with youthful lifestyle elements, offering unique products like traditional Chinese medicine-based beverages and a beauty lab [2] - The initiative reflects the company's understanding of Gen Z's health consumption needs, showcasing a shift towards becoming a "pharmaceutical and health service provider" [2] Group 2: Operational Support and Infrastructure - The success of "Fenzi Pharmacy" is part of a broader transformation strategy, focusing on refined operations and expanding service networks to cover diverse customer needs [3] - The company has achieved significant coverage with its "Five New Cities" initiative, enhancing convenience for consumers through a variety of pharmacy formats [3] - The establishment of a pet-friendly pharmacy and a health town offering comprehensive services illustrates the company's commitment to a holistic health service network [3] Group 3: Supply Chain and Digitalization - The company is enhancing its supply chain and digital capabilities, optimizing procurement costs and introducing strategic partnerships to improve product flow [4] - A membership chronic disease management system has been implemented, with over 103,000 members registered by mid-2025, supporting refined operational strategies [4] - The construction of a modern intelligent logistics center aims to improve delivery efficiency and accuracy, laying a solid foundation for multi-channel business expansion [4] Group 4: Expansion into Health Services - The company is exploring new growth avenues in the health services sector, including online business enhancements and cross-border sales of health products [5] - Initiatives such as establishing a traditional Chinese medicine decoction service center address patient needs and open new business opportunities [5] - The overall strategy focuses on integrating offline and online services, reinforcing the company's commitment to health and wellness in the evolving market landscape [5]