高原鲜切玫瑰走俏市场 背后有啥秘诀？

Core Insights - The flower base in Gansu's Linxia Hui Autonomous Prefecture is experiencing a peak sales season for fresh-cut roses, utilizing scientific preservation techniques and smart planting technology to ensure supply before the holiday [1][12]. Group 1: Preservation Techniques - The processing workshop at the base employs pre-processing methods that extend the freshness of cut flowers to approximately 15 days [3]. - Freshly harvested flowers are immediately soaked in a special preservative solution to replenish nutrients and moisture, followed by pre-cooling to induce a "dormant" state, significantly reducing dehydration and decay [3][10]. - After pre-cooling, flowers are sorted by stem length and flower head size before being cut, bundled, and dispatched via cold chain vehicles [5]. Group 2: Cultivation and Technology - The base has established over 200,000 square meters of smart glass greenhouses, introducing 10 rose varieties, including Luoshen and Xueshan, with over 1.5 million plants [6][10]. - The greenhouse employs rock wool soilless cultivation, which minimizes pests and diseases, and features a smart management system for temperature, humidity, light, and CO2 levels, allowing for a growth cycle that is half as long as traditional methods, with roses ready for harvest in about 40 days [10]. Group 3: Market Performance and Sales Strategy - Orders for fresh flowers have increased by over 20% year-on-year, with the base preparing for adverse weather by establishing stock in advance warehouses in cities like Xi'an, Zhengzhou, and Lanzhou [12]. - The sales strategy includes a combination of online and offline channels, supported by a team of over 20 e-commerce live-streaming personnel, with fresh-cut roses also gaining popularity in overseas markets such as Russia and Kazakhstan, resulting in nearly 5.7 million flowers exported annually [14].