Di Yi Cai Jing·2026-01-17 10:18Core Viewpoint - The OTA industry is facing significant scrutiny due to long-standing imbalances between platform and merchant interests, highlighted by an investigation into Ctrip for alleged monopolistic practices [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip for suspected abuse of market dominance under the Anti-Monopoly Law of the People's Republic of China [1]. - Ctrip has previously faced multiple regulatory discussions since 2025, including being summoned by market regulators in Guizhou, Zhengzhou, and Yunnan for issues related to pricing and anti-competitive practices [1]. - In December 2025, new regulations were issued by the National Development and Reform Commission and other agencies, emphasizing that platform operators must not impose unfair pricing practices on merchants [4][5]. Group 2: Financial Performance - Ctrip reported a net operating revenue of 18.3 billion RMB in Q3 2025, marking a 16% year-on-year increase and a 24% quarter-on-quarter increase [2]. - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB [2]. - The accommodation booking segment contributed over 40% of Ctrip's revenue, indicating its significance in the company's overall financial performance [2]. Group 3: Market Dynamics - The low chain rate in China's hotel industry, at 26.75% for stores and 40.09% for rooms, suggests significant room for growth compared to over 70% in developed countries, indicating a reliance on OTAs for distribution [2]. - Some OTAs exert pressure on hotels regarding pricing and promotions, leading to conflicts where hotels may have to subsidize lower prices while platforms profit [3]. - The imbalance between OTAs and smaller accommodation providers, particularly in the wake of the pandemic, has intensified tensions, especially in the vacation rental sector [3][6]. Group 4: Future Considerations - The emergence of new sales channels, such as live streaming and fragmented retail, is expected to divert some consumers and merchants away from traditional OTAs, prompting a need for these platforms to explore diversified business models [6]. - The necessity of OTAs in the digital age is acknowledged, but there is a call for fair commission structures to prevent merchant losses and ensure sustainable market growth [6].