Di Yi Cai Jing·2026-01-17 10:24Core Viewpoint - The OTA (Online Travel Agency) industry is facing significant scrutiny due to long-standing imbalances between platform and merchant interests, highlighted by an investigation into Ctrip for alleged monopolistic practices [1][7]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip for suspected abuse of market dominance under the Anti-Monopoly Law [1]. - Ctrip has stated that its operations are normal and that it will cooperate with regulatory authorities to foster a sustainable market environment [1]. - Since 2025, the OTA industry has faced multiple regulatory inquiries, including discussions about practices like "choose one from two," price manipulation, and other unfair practices [1][7]. Group 2: Financial Performance - Ctrip's revenue has remained robust, with a reported net operating income of 18.3 billion RMB in Q3 2025, marking a 16% year-over-year increase and a 24% quarter-over-quarter increase [2][8]. - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB, where accommodation booking contributed over 40% of the revenue [2][8]. Group 3: Market Dynamics - The hotel industry in China has approximately 570,000 facilities and 19.27 million rooms, with a chain rate of 26.75% for hotel stores and 40.09% for rooms, indicating significant room for growth compared to over 70% in developed countries [2][8]. - The low chain rate suggests many hotels operate independently, lacking strong direct sales capabilities, which increases reliance on large OTAs for room distribution [2][8]. Group 4: Merchant-Platform Relations - Some OTAs exert pressure on hotels regarding pricing, promotion, and platform ranking, often requiring hotels to subsidize lower room rates, leading to profit erosion for hotels [3][9]. - Smaller accommodation providers, such as guesthouses and small restaurants, face challenges without the support of large OTAs, exacerbating the tension between merchants and platforms [3][9]. - The imbalance in revenue between OTAs and merchants has intensified post-pandemic, particularly affecting the hospitality sector [3][9]. Group 5: Regulatory Framework - In December 2025, new regulations were issued to govern pricing behavior on internet platforms, emphasizing that platform operators cannot force merchants to lower prices or impose unfair fees [4][10]. - These regulations reflect a governmental effort to address the conflicts between channels and merchants, aiming to create a more equitable environment [5][10]. Group 6: Future Considerations - The necessity of OTAs and e-commerce platforms is acknowledged, but there is a call for a balanced approach to commission structures to prevent merchant losses and market shrinkage [6][10]. - The rise of live streaming and fragmented sales channels is expected to diversify consumer options, prompting OTAs to explore varied business models for sustainable growth [6][10].