Subway signs new franchise deal to debut in Azerbaijan

Core Insights - Subway has entered the Azerbaijani market through a master franchise agreement with N Sky Build, aiming to strengthen its presence in the EMEA region [1][2] - N Sky Build will have exclusive rights to develop, operate, and manage all Subway outlets in Azerbaijan, leveraging their 20 years of experience in managing international brands [1][2] - The partnership is expected to accelerate Subway's development in Azerbaijan, with a focus on operational efficiency and enhancing guest experience [3][4] Expansion Strategy - The agreement is part of Subway's broader strategy, which includes over ten master franchise agreements in the EMEA region since 2021, representing more than 4,000 planned restaurants [2] - Subway is committed to international expansion by collaborating with established operators to ensure a consistent brand experience across different markets [3] Operational Enhancements - N Sky Build will implement Subway's latest restaurant design and updated digital platforms in Azerbaijan [3] - The partnership aims to improve operational efficiency and enhance the guest experience at new locations [3][4] Market Potential - Subway EMEA president highlighted Azerbaijan as a significant growth opportunity, emphasizing N Sky Build's market knowledge and operational excellence as key factors for successful expansion [4]