硬核三把锁+可拆硬顶！BJ40探险家重新定义“专业玩具”

Core Insights - The latest data for the Chinese automotive industry in 2025 shows record production and sales, maintaining its position as the world's largest market for 17 consecutive years, with continuous structural upgrades towards better quality [1] - Chinese off-road vehicle brands are leveraging technological innovations to enhance their value, transitioning from merely selling vehicles to operating a lifestyle ecosystem, which is crucial for brand value enhancement and building competitive barriers [1] - Domestic brands have overtaken foreign brands in the off-road segment, with Beijing Off-road's BJ40 achieving significant sales milestones, including 66,942 units sold in total for the year, and consistently exceeding 10,000 monthly sales since April 2025 [1] Market Performance - The BJ40 series has surpassed cumulative sales of 300,000 units, indicating strong market performance amidst increasing competition in the off-road vehicle sector [4] - The BJ40 extended version has been recognized as the top in user satisfaction within the hard-core SUV segment according to the 2025 NEV-CACSI evaluation by the China Quality Association [2] Product Innovations - The BJ40 Explorer model features advanced capabilities such as electric control four-wheel drive, a classic three differential lock, and options for 2.0T gasoline and 2.0D diesel engines, enhancing its off-road performance [5] - The BJ40 Explorer is designed as a customizable platform, allowing for unique modifications and catering to diverse lifestyles, with a campaign launched for user-generated modification ideas [5] Future Outlook - The company plans to continue innovating with robust technology to meet user expectations and protect every journey, aiming to create more classic models in the future [6]