凯盛浩丰农业集团马铁民：农产品市场核心问题是“供需结构性错配”

Core Viewpoint - The current agricultural product consumption market is facing challenges not due to insufficient demand, but rather a "structural mismatch" in supply and demand [3][6]. Group 1: Market Challenges - The traditional best-selling variety, Fuji apple, has reached saturation, while new apple varieties such as Ai Fei and Wang Lin are in high demand but short supply [3][6]. Group 2: Proposed Solutions - Three transformative changes are necessary to address the supply-demand mismatch: 1. Precise demand insight through digital tools to segment populations, regions, and categories [3][6]. 2. Innovation in production methods, promoting mechanization, biological pest control, and digital management to convert experience into standardized processes, enhancing quality and differentiation [3][6]. 3. Optimization of consumer reach via targeted content, media, and scenarios, improving supply chain efficiency through AI order distribution, origin warehouses, and digital logistics to ensure fresh delivery from farm to table, with traceability and transparency in management [3][6].