依文集团温巍：面对红海竞争，企业要回归文化本源寻找突破

Core Viewpoint - The 27th Peking University Guanghua New Year Forum emphasized the theme of "Domestic Demand as the Main Driver, Focusing on Growth: Starting a New Journey in the 14th Five-Year Plan" [1] Group 1: Cultural Heritage and Business Model - The company, represented by its co-president Wen Wei, highlighted the importance of returning to cultural roots to find breakthroughs in a highly competitive market [3][5] - The company has established a database of over 9,000 patterns of "Chinese National Aesthetic Patterns," derived from various regional traditional designs, which have been innovatively transformed into culturally significant symbols with international aesthetic appeal [3][5] - This model not only achieves the commercial transformation of cultural value but also builds a warm business ecosystem [3][5] Group 2: Artisan Collaboration and Consumer Engagement - The company collaborates with nearly 30,000 artisans, converting the craftsmanship of embroidery into sustainable income [3][5] - Consumers are able to establish emotional connections with millennia of cultural heritage through products like notebooks and silk scarves, creating a new commercial path that leverages emotional value to counteract homogenization and price wars [3][5]