好想你石训:在渠道与需求分散时代,企业须回归供应链与品牌塑造的核心能力

Core Viewpoint - The 27th Peking University Guanghua New Year Forum emphasizes the theme of "domestic demand-driven, focusing on growth: starting a new journey in the 14th Five-Year Plan" [1] Group 1: Company Strategy - The company, Good Idea Health Food Co., Ltd., emphasizes a dual-driven approach of brand culture and technological innovation [3][5] - The brand "Good Idea" is positioned as a symbol of emotional value, transcending the limitations of red dates as a regional specialty and becoming a tangible "Henan business card" [3][5] - The future strategy of the company focuses on "red dates+" for unlimited innovation, aiming to penetrate diverse consumer scenarios and promote the continuous expansion and upgrading of the industry value chain [3][5] Group 2: Market Environment - The current market environment is characterized by increasingly fragmented channels and demands, prompting the company to return to core capabilities in supply chain and brand building to establish competitive barriers [3][5]

HAOXIANGNI-好想你石训:在渠道与需求分散时代,企业须回归供应链与品牌塑造的核心能力 - Reportify