“脑洞”大开让冰雪生金

Group 1 - The first Beijing-Tianjin-Hebei Chaobai River Ice Fishing Competition successfully combined traditional fishing culture with winter sports, attracting over 400 fishing enthusiasts from the three regions [1] - The event showcased the "sports+" synergy effect, highlighting the value beyond competition, as it also promoted local agricultural products and unique snacks [1] - The shift from a purely sightseeing model to a more engaging lifestyle experience reflects new consumer trends, with authorities pushing for deeper integration of ice and snow with culture, sports, and technology [1] Group 2 - The transformation of ice and snow from a "cold resource" to a "hot economy" is a prevailing trend, leveraging Beijing's "Double Olympic legacy" and the collaborative advantages of the Beijing-Tianjin-Hebei region [2] - Recent years have seen the three regions connect ice and snow resources through large-scale events and enhanced transportation networks, stimulating consumer enthusiasm for ice and snow activities [2] - To build a globally competitive ice and snow industry ecosystem, further collaboration is needed, including improving tourism infrastructure and creating differentiated, composite ice and snow cultural tourism products [2]