封关后至1月10日，购物金额增长近50%—— 离岛免税何以“热”力四射

Core Insights - The new offshore duty-free policy implemented in November last year has significantly boosted consumption growth, expanding the categories of duty-free goods from 45 to 47, with an increasing share of domestic and everyday consumer products [1][2] - Hainan is actively developing a multi-faceted approach combining duty-free shopping with entertainment, sports, and cultural tourism, supported by 16 fiscal measures to enhance the integration of duty-free shopping with events like music festivals and sports competitions [1][2] Consumption Trends - The number of consumers participating in duty-free shopping in Hainan reached 585,000, with total spending of 3.89 billion yuan, marking year-on-year increases of 32.4% and 49.6% respectively, averaging 24,000 daily orders and 160 million yuan in daily spending [1] - In the first month following the new policy, outbound travelers purchased 4,100 duty-free items worth 9.063 million yuan, while local residents made 13,903 purchases totaling 10.808 million yuan, indicating a shift from "tourist purchases" to "everyday purchases" [2] Regulatory and Logistical Innovations - The optimization of customs supervision and logistics has significantly improved the efficiency of duty-free goods circulation, with new customs clearance models and electronic tagging ensuring consumer rights [3] - Innovations such as a "low-altitude logistics + smart supervision" model and a unique drone delivery system for duty-free goods have been introduced to enhance service capabilities [3] Strategic Recommendations - To maintain long-term competitiveness, it is suggested to enhance the duty-free supply chain, create engaging shopping experiences linked to high-end events, and promote both international brands and quality domestic products to meet diverse consumer needs [4] - The ongoing development of Hainan's free trade port is expected to position the region as a vital link to the world, showcasing its openness and enhancing the appeal of offshore duty-free shopping [4]