用好一张名片“川字号”农产品集体出彩

Core Viewpoint - The "Tianfu Grain Warehouse" brand is significantly enhancing the market presence and sales of Sichuan agricultural products, with a goal of reaching 2 billion yuan in sales by 2025 for specific products [1][3]. Group 1: Brand Development and Impact - The "Tianfu Grain Warehouse" brand is empowering Sichuan's agricultural products, which previously lacked quality and market strength, by integrating resources and increasing product value [3]. - As of June 2023, the "Tianfu Grain Warehouse" brand was officially launched, with plans to cultivate 200 premium brands under this initiative [3]. - The first batch of 49 agricultural brands received trademark authorization in June 2025, enhancing the collective brand image of Sichuan's unique products [3]. Group 2: Sales and Market Expansion - The "Tianfu Grain Warehouse" brand has led to increased market trust and sales, with one company reporting sales exceeding 12 billion yuan from its regional products [3]. - Sichuan has conducted promotional activities for the "Tianfu Grain Warehouse" brand in major cities, resulting in a cumulative signed amount of nearly 2.5 billion yuan [4]. Group 3: Future Strategies and Recommendations - To sustain the brand's empowerment, there is a focus on deepening the cultural narrative of agricultural products and enhancing marketing efforts through national promotions and "Belt and Road" initiatives [5]. - A proposed regulatory framework aims to implement a traceability system for "Tianfu Grain Warehouse" products, ensuring each product has a unique identification for quality assurance [5]. - Collaboration with other regions is encouraged to enhance brand development, leveraging strengths from various agricultural products to achieve mutual benefits [6].