中国“姚绣”站上巴黎大展C位

Core Insights - The non-material cultural heritage brand "Yao Embroidery" showcased at the Paris M&O exhibition, becoming the only Chinese brand in the exquisite craftsmanship section, promoting cross-cultural design exchange [1] - The exhibition theme was "Past Inspires Future," featuring two globally launched original double-sided screens designed by the Yao Embroidery team under the guidance of Yao Jianping, a representative inheritor of the national intangible cultural heritage project (Su Embroidery) [1] - The two showcased pieces, "A Bundle of Golden Autumn Light" and "Weaving Light and Shadow," highlight the brand's philosophy of giving traditional crafts new forms and meanings, demonstrating the limitless possibilities of Su Embroidery techniques to the world [1] Summary by Categories - Brand Representation - "Yao Embroidery" is the only Chinese brand at the M&O exhibition, emphasizing its role in promoting cultural heritage abroad [1] - Exhibition Details - The M&O exhibition featured the theme "Past Inspires Future," showcasing innovative designs that blend traditional craftsmanship with modern aesthetics [1] - Product Highlights - "A Bundle of Golden Autumn Light" uses gilded threads to create a warm autumn sunlight effect, while "Weaving Light and Shadow" depicts annual ring patterns, showcasing the versatility and beauty of Su Embroidery [1]